The mission of the World Beer Cup is to create greater consumer awareness around the world about the quality and diversity displayed by the various beers of the world. The World Beer Cup is dedicated to recognizing both the traditions and innovations shared by the entire brewing industry as well as those customs unique to specific countries and regions. The World Beer Cup also promotes the responsible consumption of beer as an alcohol-containing beverage and urges beer producers and distributors to encourage beer enthusiasts to savor the flavor of beer responsibly.
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